Get a measured grade before deciding what to change.
The grade reviews what a visitor meets on a phone, how long the page takes to become usable, where the path to contacting you breaks down, and what, if anything, should be protected before work starts.
The result is a practical recommendation: keep the current site, repair specific problems, rebuild while preserving valuable assets, rebuild from a clean foundation, or build a focused landing page.
Existing SEO value can matter, but it is not a requirement for becoming a client; the fit is an established operating business whose website no longer reflects the company behind it.
What gets measured
- 01
What a phone visitor meets first
The first screen at a real phone width: whether the offer is legible without pinching, and whether the next step is obvious before any scrolling happens.
- 02
Where the path to contacting you breaks
Every step between landing on the site and reaching a person, and the point at which that path asks for more than it has earned.
- 03
What the page costs to load
How long the page takes to become usable, measured on a throttled connection rather than estimated, and which part of the page is responsible for the wait.
- 04
Whether local intent gets an answer
Whether somebody searching for your service in your area lands on a page that answers that question, or on a page that answers a more general one.
How do you know it is not just opinion?
I run the same checks against every site, record what they return, and show you the reading alongside the finding.
Where a check cannot run, I say so and leave the category empty. An unavailable measurement is reported as unavailable.
Send the site to grade
Send the site and your email. The optional fields help me inspect the right service path first.